Viral Intermedia Production – The VIP TREATMENT

Viral Intermedia Production is a collaborative enterprise founded by Eugene Boyle and Rich Granberry. The “VIP TREATMENT” is our catch phrase and mission statement. Each customer is treated as if they are our premiere client, because that’s how we think, act and deliver in regards to customer service and professionalism in our endeavors.

Eugene Boyle / ENOBOCO (www.enoboco.com)

Eugene operates a number of business ventures under the ENOBOCO moniker:

CyberSprockets.com (www.cybersprockets.com) - Complete IT services: specializing in SMB, SOHO, and Personal Information and Technology support.

The HardDrive Shop (www.cybersprockets.net) - IT Value Added Reseller / VAR. Free and Affordable Tips, Tools, References, Hardware, Software, and Business Services

BaySalers of Treasure Valley (www.bayslers.com) - BaySalers will partner with you in selling your items in such a way that you are able to focus on the more pleasurable aspects of online selling like bargain hunting, garage sailing, public auctions, and, of course, counting your profits.

IntelliTravelers (www.intellitravelers.com) - A powerful yet easy to use portal to plan and book your travel and, if you would like to get paid while doing it, we invite you to set up your own Independent Travel Agency Website. If your family and friends book themselves through your site youget a  commission. Book your own travel and GET PAID A COMMISION AS WELL.

Rich Granberry / RGVideoPRO & RG Productions (www.rgvideopro.com)

Rich has a long list of credits to his name. His Idaho State Endorsed Gang Documentary, "Gangs in Idaho" is currently in production and is slated for national airing on the Hallmark Channel. Rich has done work for nationally renowned motivational speakers, spiritual leaders and most recently Arizona congressman Trent Franks’ successful bid for election. RG Productions is the “Go-To” service for all video, audio, and multimedia projects from start to finish and everything in between. RGVideoPRO can produce your entire project starting with experienced copy writers, casting and casting calls through final editing and production. RGProductions is able to handle packaging and distribution and set-up ecommerce for your project if needed. All one need bring is a project concept. RG Productions is currently the only affordable full feature production company in the Treasure Valley. The full resources and experience of RGP is available as a complete package or in part to support your multimedia project.

III.Needs/Problems

     1.) Howard Landscape and Nursery, owned and operated by Randy and Teri Howard ,is located in Fruitland, Idaho, approximately 45 miles from Boise. Howard’s is not centrally located in the area that they serve, namely, The Treasure Valley. Howard’s has a need to market to the Treasure Valley and to convey the message that travel to Fruitland (especially considering today’s outrageous gas prices) is not required or even necessary.

     2.) The operation is large and comprehensive in regards to both commercial and residential landscaping and grounds maintenance. Howard’s is considering developing an additional service of indoor landscaping. This would include selling potted plants. Howard’s needs to convey to their clients and prospective customers that they are structured to service the largest commercial property and the smallest residential household with equal attention to detail and superior customer service. They want to convey that, though their prices are competitive and resources vast, they are focused on customer satisfaction and alleviating the “pain” of knowing what to do, when to do it and most importantly: how. Howard’s will endeavor to make their customers’ visions an affordable reality.

     3.) The attractive facility and grounds are inviting including an on-site Moxie Java franchise. Howard’s has restructured their operations management and they are beginning to realize that some operations centers are not as profitable and may need to be downsized or eliminated. Other ideas that Howard’s may need to explore and promote is Howard’s as an Event Facility. Because of their “off the beaten path’” location, images and knowledge of what is available and the appropriateness of their grounds need to be broadcast at regular intervals to the Treasure Valley and especially at peak outdoor event seasons.

     4.) According to ActiveRain.com: “The Treasure Valley area of Southwest Idaho has approximately 41 percent of the state's population... that's more than 607,000 people! Of that number, Ada and Canyon counties make up more than 532,000 of those folks. Growth in these two counties has been very strong for more than a decade now, with a 23 percent increase just since 2000! And as the word gets out about all that Boise and the Treasure Valley has to offer, there is no reason for these growth trends not to continue.” However competition is overwhelming. Pick-up truck & trailer operations have little or no overhead other than gas and a 6-pack. The Idaho Nursery and Landscape Association website lists the following (operations that voluntarily registered on their site):

-Retail Garden Centers or Nurseries 33

-Arborist or Tree Care Companies 9

-Landscape Contractors 81 Registered on site*

-(*NOTE: over 100+ non registered yard care and landscape contractors listed on Craig's List and other Web Based Classifieds)

     5.) The largest population centers are the farthest from Howard’s. They are not as aware of Howard’s as they are Home Depot and Lowe’s. They may have a perception that hiring a contractor from Fruitland or buying stock from a distant tiny town is not cost effective. The perception would also include that all Howard’s employees live and work in Fruitland and that travel time and costs would be passed on to them. It would be cheaper to hire a neighborhood guy to stop by with his Thrifty Nickel mower and his junior high school son.

     6.) Contractors that don’t speak English are destined to be cheaper and therefore “better”. The bottom line is monthly cost. These perceptions need to be made correct.

     7.) The final misperception (and most important): One place is as good as the other.

IV.Goals/Objectives

VIP TREATMENT / Viral Intermedia Productions can meet and exceed the expectations of Howard Landscaping and Nursery. VIP can overcome misconceptions about contracted and one time landscape / nursery services, landscape products in general, and doing business with the Fruitland based company specifically. The goals listed below are designed to be highly effective; give a high return on investment (ROI), and create a viral (spreads on its own) intermedia (utilizes any or all media formats: Web, TV, Radio, Print, and Billboard) production (designed to be of value to the public). The needs and / or challenges mentioned above would be addressed by accomplishing the following:

Goal 1: Develop the Howard Landscape and Nursery / LawnKeepers media look and feel. Determine what image and attitude is to be conveyed in all media formats. Howard L&N is not an impersonal national multi-store chain nor is it a typical “Ma and Pa” operation. The Treasure Valley is known to “BUY IDAHO” and Howard Company will be shown to fit the bill. Randy, Teri and the entire Howard staff and crew are knowledgeable and passionate about their industry and Howard L&N must be personalized and identified with their warmth and integrity. Customers’ needs will be fulfilled by the Howard’s products and services but their anxiety (pain) of dealing with a distant business in a small town will be relieved by knowing they are dealing with Randy and Teri- neighbors who know the Treasure Valley and consider the hearts and minds of their fellow Idahoans. Randy and Teri, the staff, crew, and resources of Howard Co. are easily accessible 24/7 via the web. They are easily recognizable via the media. If a short drive to Fruitland is required or desired, one will be welcomed and appreciated. Time and cost for travel is rewarded by experiencing the grounds and facilities not to mention a Moxie Latte. All work, services, and goods are guaranteed and insured; Howard Co is too big to hide, you always know where they are. They are not so big that you that you must spend 30 minutes navigating a phone queue to let them know your kid broke a sprinkler line digging a tunnel in the back yard.

Goal 2: Develop an inviting web presence to inform and motivate customers. The dual function of the website is to offset time spent answering general questions about services and products. The web site must be compelling and useful to customers so that they return time and time again and so that they recommend the site to others. Regular clients and potential customers should be able to order and pay for service and goods. The web site should endeavor to “Give Back” by offering information and educating about Landscaping, Gardening, and Lawn Care. The “Event Facility” capacity of Howard Co. will be promoted and scheduled via the web. One should be able to “virtually” visit and inquire about the facilities from the comfort of their home or office. Web visitors will be able to input the scope of their vision and let Howard L&N make it an affordable reality. DIY (Do It Yourself) type customers will be able to design their vision, calculate amounts and prices, and order services without having to deal with high pressure / low knowledge Home Depot-like commissioned salesman. They can also comparison shop and realize the value of low or no shipping costs since Howard is a neighborhood store especially compared to say, The Home Shopping Network or a nursery across the country (or another country) all without having to eat up valuable Howard Co. man hours. This will contribute to increasing Howard L&N bottom line without increasing the employee base or man hours. The perception would be that Howard L&N may be big, but they can afford to pass some savings on since they are not personally attending every customer. Affordability usually means the customer is free to order more or be more extravagant.

Goal 3: Develop and promote the “Event Facility aspect. This additional revenue stream can help offset other possible low profit endeavors. Each event will have the viral effect of exposing potential non-landscape oriented customers to Howard L&N. Each hosted event should be advertised, documented and posted to website so that even folks far removed from Fruitland will be motivated to come to the site to share in the event. This will be an opportunity to expose them to Howard Co., Howard L&N, Lawn Keepers, and the growing wealth of information that can obtained from each and every future visit.

Goal 4: Howard Co. will be a known and sought after entity in the Treasure Valley. A moment’s exposure to a Howard L&N web clip, commercial, or TV program will produce instant recognition. Howard Co. will be thought of as a resource for landscape information and partnering – not just sales or sales pressure. Multimedia presentations will be stylish, valuable, and entertaining. Howard Co. owners and employees should begin rehearsing now as to how they will respond to the on-going question, “Hey, aren’t you the guy/gal in the Howard’s AD / Commercial / TV show?” Viral Intermedia Production intends to extend the ‘15 minutes of fame’ indefinitely. One can see: Howard Co. will benefit from the full VIP TREATMENT.

Goal 5: One company is NOT as good as the next: Tire Service – Les Schwab, Plumbing and Electrical – Grover’s, Espresso and Latte – Moxie Java, Computers & Printers – HP, Web Development and Multimedia Production – VIP. These are the companies that instantly come to mind when you need the service or goods that they provide. Why? Because they are recommended hometown names that we have all come to associate with dependability and outstanding personal service. Any one of these businesses could stop advertising completely for a year and they would not fade away. The thought, time and money they have put into creating their image and presence is imprinted in our minds and hearts probably forever. As you read those names, how many did you instantly recognize? Did you start to recall your personal experience of them? Are you surprised to realize that you know what the HP Logo looks like, or that you know Les Schwab’s colors are red and yellow? Where can one find Moxie Java beans besides their coffee houses? We all know its Albertson’s.

NOW consider these questions: Who did your landscaping? How do you have time to have such a great looking lawn? We want our grounds to reflect our corporate image, who should we get? When should I plant azaleas? How can I get my front yard to green up before my in-laws visit? Wow! These are great wedding pictures, where were they taken? It is the intention of Viral Intermedia Production that the answer to all of these will always be: HOWARD Landscape and Nursery!

V.Procedures/Scope of Work

     1.)  Initial interview – has taken place already at the Howard Co Office. Eugene and Rich were able to determine that Howard Co. has a number of departments that operate independently but are coordinated and managed by a central team. Randy Howard is the overall team leader and his partner Terri is our point-of-contact (POC) for Web Development and Multimedia Services. Terri has indicated that she would prefer to market to customer needs/pain rather showcase Howard Co property and resources. Together we have determined that footage already obtained by Rich and additional footage to be produced by VIP will be used to create web clip FAQ’s , Promotional DVD’s , and possibly a locally featured 30 minute TV show.

     2.) VIP has committed to creating a proposal outlining the scope and cost of the project with an emphasis on the creation of a new website. Howard Co has no website or domain currently. The look and feel of the website should reflect Howard Co warmth and integrity It will be inviting and easy to navigate. It will be dynamic in that new information will be added from time to time keeping it fresh and pertinent. This can be accomplished by Howard Co or VIP and has yet to be agreed upon. Initially two databases will be built in:

- secure ecommerce shopping cart to allow web visitors to place orders for products and services online and pay via credit card or EFT

- Individual password protected user accounts allowing recurring service customers to add, schedule and pay for services. User accounts will also permit designing, estimating and saving future projects. The look and feel aspect of the site will be determined at the next meeting.

     3.) On 3/19/2008, As per Terri Howard, Eugene used his Domain Registration Account (dba CyberSprockets / MyWebWidgets) to register the following four domains:

     4.) Once the proposal has been considered and agreed upon by both Howard Co and Viral Intermedia Production, an initial deposit of 30% of the project total will be required. The second 30% will be due upon completion (but prior to publishing) the website including the ecommerce database programming and the individual account database programming. Please note: the additional functionality of customer created project design, cost estimating, and editing is not part of this proposal cost as it has not been established yet what Howard Co requires regarding accuracy and liability (i.e. property lines, digline surveying, delivery fees, etc.) VIP will provide instructions to the owner or owner’s agent as to how to add to the products / services to the database and how to maintain it (including extracting accounting information). The individual customer accounts will be created by online customers. Howard Co will be instructed on how to utilize this customer database as well. In both instances, Howard Co may elect to have CyberSprockets (IT Support for VIP) maintain either or both databases for them as well as maintaining the site in general. This is a common option and would incur an additional monthly or yearly fee in addition to hosting charges. Charges for web development will be billed by e.norman boyle co. / dba: CyberSprockets. Charges for hosting can be remitted to CyberSprockets via check, credit card, or EFT if paid at the discounted annual rate or monthly via subscription through our hosting entity, MyWebWidgets.com. Cost breakdown for this proposal is listed in Section VII - Budget.

     5.) Multimedia Production is normally billed at the industry standard of $1000 per produced minute; however due to the “trade-out” agreements previously established between Howard Co. and Rich Granberry, Viral Intermedia Production proposes the following going forward: (RICH / HOWARD CO TRADEOUT AGREEMENT - Credit of $8000)

     6.) Once the trade-out agreement has been achieved, any additional balance will be due upon completion of this particular proposed project unless otherwise agreed upon in writing by both Howard Co and Viral Intermedia Productions. If an ongoing relationship is established, it might be possible to convert any final balance into a contracted “revolving” account.

     7.) Since this project proposal has already started to some degree (considering the trade–out between Howard Co and Rich; and the initial steps taken by Eugene regarding domain registration, we ask that you make your decision by Wednesday March 26th, 2008 to ensure that we have time to complete the project according to the time table listed in Section VI. If you find that March 26th, 2008 is too constraining, we will have to renegotiate dates with you with respect to both our schedules. To maximize “first impressions” and to create synergy we strongly recommend coordinating the website launch and the TV commercial.

VI.Timetable

Phase One
Register Domains / Develop Website
3/19/2008 – 4/9/2008

Phase Two
Produce Web Clips / Promo DVD
3/19/2008 – 4/9/2008

Phase Three
Develop TV Show Concept
TBD

VII.Budget