Snake River Truck (Sn8ke) – Snake River Truck is a re-branding and re-marketing project for Kelly McDonald. Kelly and his partner (wife) Theresa McDonald purchased the established business in 2007 from the former owners. In 1971, Snake River Truck was created by David Huntting, President and Dennis Huntting co-owner and partner. Together they provided quality A.R.E. truck caps, commercial units and accessories to the Northwest, a privilege that for quite some time had only been enjoyed by their mid-western and eastern counterparts. Kelly & Theresa McDonald have created a new look, feel, and focus for the company are intent on maintaining their existing commercial and residential client base while attracting a whole new market segment, namely performance and custom styling enthusiast and pro show quality truck and car services. New services include custom fabrication, custom painting, and performance tuning. VIP TREATMENT recommendations include complete redesign of both the commercial web site promoting their new SRT logo and their new cutting edge web “Sn8ke.com”. Campaign will include media ad campaigns, streaming audio and video, DIY DVD’s, Local 30 minute TV show and event sponsorships.
This new "SN8KE" Logo, designed by Rich, was the first step in establishing the cutting edge supplemental site:
SN8KE.COMHere is the new flash video header for Snake River Truck:
This was the former website as inherited by the new owners, Kelly & Theresa McDonald.
Here is the NEW SRT DESIGN: